Retail Channels

We Cover Every Major Retail Channel

From coast to mountain, our sales team has established relationships with buyers across all retail formats in Western Canada.

2,500+

Retail Accounts

Channels Covered

Sales Representatives

Weekly

Store Visits

Primary Channel

Grocery & Supermarket

Grocery is the backbone of our business. We have deep, long-standing relationships with buyers at every major grocery banner operating in Western Canada, plus comprehensive coverage of regional chains and independent grocers.

Our dedicated grocery team manages category reviews, promotional planning, and day-to-day account needs across more than 800 grocery retail locations.

800+

Grocery Locations

Dedicated Reps

Key Accounts Include:

Save-On-Foods Sobeys/Safeway Loblaws/Superstore Co-op Buy-Low Foods IGA Thrifty Foods Independent Grocers

High-Velocity

Convenience & Gas

The convenience channel is all about impulse, grab-and-go, and immediate consumption. Our C-store team understands the unique dynamics of this fast-paced retail environment.

We cover corporate chains, petroleum retailers, and independent convenience stores across BC and Alberta, with a growing footprint in Saskatchewan.

600+

C-Store Locations

Dedicated Reps

Key Accounts Include:

7-Eleven Circle K Petro-Canada Shell Chevron Mac's Independent C-Stores

Away-From-Home

Foodservice & Hospitality

The foodservice channel represents a significant opportunity for brands looking to reach consumers away from home. We work with broadline distributors, restaurants, hotels, and institutional buyers.

Our foodservice specialists understand the unique requirements of this channel, from pack sizes to pricing structures to distributor relationships.

400+

Foodservice Accounts

Dedicated Reps

Channel Coverage:

Sysco GFS Pratts Restaurants Hotels Cafeterias Catering

Specialty Focus

Natural & Specialty

Nova started in the natural foods channel, and it remains a core strength. Our specialty team has deep expertise in the unique dynamics of health food stores, organic retailers, and specialty food shops.

We understand the importance of certifications, clean labels, and the discerning natural products consumer. This channel is where emerging brands often find their first retail success.

500+

Specialty Locations

Dedicated Reps

Key Accounts Include:

Whole Foods Choices Markets Nature's Fare Community Natural Organic Grocers Specialty Delis Gourmet Shops

Volume Channel

Mass Merchant & Club

Mass merchants and club stores represent high-volume opportunities for brands with the scale to support them. Our mass channel team manages relationships with major national retailers operating in Western Canada.

These accounts typically require larger pack sizes, promotional commitment, and the ability to handle significant volume. We help brands navigate the requirements and maximize the opportunity.

200+

Mass/Club Locations

Dedicated Reps

Key Accounts Include:

Walmart Costco London Drugs Canadian Tire Shoppers Drug Mart

At a Glance

Channel Coverage Summary

Channel	Locations	Sales Reps	Best For
Grocery	800+	15	Pantry staples, household essentials, broad appeal products
Convenience	600+	8	Impulse items, beverages, snacks, grab-and-go
Foodservice	400+	6	Bulk sizes, restaurant-ready, institutional formats
Natural/Specialty	500+	10	Organic, natural, specialty, emerging brands
Mass/Club	200+	6	High volume, value packs, established brands

Which Channels Are Right for Your Brand?

Let's discuss your product line and identify the best retail channels for your Western Canadian market strategy.

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